Texas A&M To Celebrate 12th Man Tradition on Dec. 12, 2012
Twelve is a number rich in meaning for Texas A&M, as it symbolizes one of the university’s most defining and historic traditions: the 12th Man. And on Dec. 12, 2012, (12-12-12), Aggies everywhere will have a once in a lifetime moment to share this unique tradition with the world.
Aggies around the world will be asked to participate in the ultimate Aggie moment on Dec. 12: playing the school’s war hymn at their place of work, home, or their chosen location. To help in this effort, at or near 12:12 p.m., Aggies in Austin, Dallas, Houston, San Antonio or Bryan-College Station can tune into these radio stations to hear the The Aggie War Hymn,while files of the song are available for Aggies wishing to download or stream. Aggies are also encouraged to wear maroon and white on 12-12-12, which has been declared the “Day of the 12th Man” by Texas A&M President R. Bowen Loftin.
On campus, local radio announcers from Bryan Broadcasting will broadcast live from Rudder Plaza from 10:30a.m. until 1p.m. The show will feature special Texas A&M guests, including (in order of appearance) Jason Cook, vice president of marketing and communications; Gary Blair, head women’s basketball coach; R. Bowen Loftin, president; Karan Watson, provost; and Brig. Gen. Joe E. Ramirez, Jr., commandant of the Corps of Cadets.
Additionally, fans of Texas A&M football will also have the chance to honor 2012 Heisman Trophy winner Johnny Manziel and his award-winning teammates at a "Celebrating the 12th Man" ceremony at 5 p.m. Wednesday at the Leadership Entrance of the Memorial Student Center. Commemorative Johnny Manziel/Heisman Trophy posters will be available, and the 12th Man Foundation will be giving away 12th Man towels.
Texas A&M, in partnership with the The Association of Former Students, the Texas A&M Foundation, and the 12th Man Foundation, will spend the first 12 days of December celebrating the 12th Man tradition with the Aggie family — a celebration that will culminate on Dec. 12, 2012.
Since Dec. 1, the university has showcased the depth and spirit of Texas A&M through the “12 Days of Texas A&M” campaign,, a social media activation, that has highlighted the academic excellence, global reach, and traditions of Texas A&M on the university’s Facebook and Twitter accounts. The campaign has also included daily giveaways, contests and more from the university, The Association, the Texas A&M Foundation, and the 12th Man Foundation.
“The tradition of the 12th Man was born more than 90 years ago when an Aggie stood ready to serve. Today, this spirit lives on in Aggies who stand for service to their community, state and nation,” said Diane C. McDonald, Texas A&M’s executive director of marketing and social media. “The historic date of 12-12-12 provides the perfect opportunity to celebrate this special tradition.”
Along with Texas A&M’s daily giveaways, the university's sister funding organizations are sponsoring contests with prizes that any Aggie would love.
The Association of Former Students — which raises the university’s Annual Fund that supports both alumni and student activities, academics and traditions — is awarding an Aggie Ring Certificate, up to $1,200 in value, that a qualified student or former student can use toward the purchase of an Aggie Ring.
"We have much to celebrate as Aggies, especially in the year 2012," said Kathryn Greenwade, vice president at The Association. "The once-in-a-lifetime date of 12-12-12 provides a special opportunity for the worldwide Aggie Network — students, former students, parents, faculty, staff and friends of Texas A&M — to join together in promoting the university and our unrivaled Aggie spirit."
The Texas A&M Foundation plans to award two current students with the 12.12.12 Academic Award, a special $1,212.12 award that the winners can use to help fund their scholarly pursuits, a nod of appreciation to the generosity of Aggies, said John Zollinger, marketing manager at the Texas A&M Foundation. A generous gift from donors in the Fightin' Texas Aggie class of 1981 rounded up the gift from the initial $1,000 award from the Foundation and supported a second award for students.
“One of the key factors that make Texas A&M a world-class university is the support that thousands of Aggies provide each year through the Foundation. In celebrating the greatness of the 12th Man, we salute all of you who have given so generously,” Zollinger added.
Aggies will also have the chance to win the 12th Man Foundation’s Super Sports Package, which will provide one lucky fan with two tickets to all remaining home games for men’s basketball, women’s basketball, indoor track, baseball and softball.
“12-12-12 is tailor made for Aggies everywhere to show their pride in all things Texas A&M,” said Mark Riordan, vice president of marketing & brand management at the 12th Man Foundation. “This is an once-in-a-lifetime opportunity to make 12-12-12 OUR day.”
Media contact: Krista Smith, Communications Coordinator, (979) 845-4645
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Listen live at 12:12 p.m. on Dec. 12
As the primary fundraising groups for Texas A&M University, The Association of Former Students, the Texas A&M Foundation and the 12th Man Foundation exist to serve current students, former students, faculty and staff. To mark this historic occasion, we’re pleased to announce the following contests:
Aggie Ring Certificate
In celebration of 12.12.12 and the power of the 12th Man, Aggie Spirit and Aggie Network, The Association of Former Students is awarding an Aggie Ring Certificate, up to $1,200 in value, that a qualified student or former student can apply toward the purchase of an Aggie Ring — the most visible symbol of the Aggie Network that connects Aggies around the world. The winner may transfer the certificate to another qualified Aggie. The contest runs December 3-12, 2012, with the winner randomly selected at 5:12 p.m. on December 12 and notified via email. For contest rules and to enter, see this webpage.
Winner: Casey Larison ’15
12.12.12 Academic Award
A university degree is one of the most significant investments an individual can make in their future. Reflecting our support of students, which is one of the core missions of the Texas A&M Foundation, we are offering a special 12.12.12 Academic Award. Thanks to generous donors in the Fightin’ Texas Aggie class of 1981, we are awarding TWO $1,212.12 awards that winners can use to help fund their scholarly pursuits. Entrants to this contest must be current students who have preregistered for the spring 2013 semester (or who are continuing enrollment in the spring 2013 semester). The winners will be determined by a random drawing on Dec. 12, 2012, and notified by the email address they used to enter the contest. See the contest rules and enter on this form.
Winners: Christina Leonhardt ’13 and Meredith Curl ’14
Super Sports Package
Here's your chance to stand and yell for your Aggie Athletics teams for the remainder of the 2012-2013 academic year. Win two (2) tickets to all remaining home games for men's basketball, women's basketball, indoor track, baseball and softball. The winner will be randomly drawn on December 12, 2012. Enter to win at the 12th Man Foundation Facebook page.
Winner: Ulonda Rogers